As a content creator, you might be overwhelmed by all the industry jargon and technical terms. The MediaEquipt Dictionary has all the words and terms you need to know listed in alphabetical order and categorized to find what you are looking for easily.


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  • Term
  • 4k

    4k resolution refers to 3840 x 2160 pixels or 4096 x 2160 pixels. 4k is quickly becoming a standard in video-production because of its clear and incredibly detailed image.

  • A-Roll

    In video production, A-Roll refers to the video footage used to tell the central message of the story.

  • Action Camera

    Action cameras are small compact cameras that come with a range of features and accessories that allow the user to attach them to helmets, handlebars, or practically anything. They are usually waterproof and can go very deep underwater. Action cameras are popular among travelers, adventurers, and at sports events.

  • Adaptive Streaming

    As the name suggests, this is streaming in multiple resolutions to accommodate viewers with various internet speeds.

  • Adobe CC
    Adobe CC stands for Adobe Creative Cloud. Essentially, it is a subscription-based service for Adobe's set of applications like Photoshop, After Effects, Premiere Pro, and more. With Adobe CC, it is much easier to save and share files on the could.
  • Adobe Photoshop

    A very popular image editing software from Adobe. It is an industry-standard in its field.

  • Adobe Premiere Pro

    Adobe Premiere Pro is a professional video editing software from Adobe. It is widely used by vloggers, filmmakers, and other video producers alike. Premiere Pro is part of Adobe CC.

  • Affiliate Marketing

    Affiliate marketing is a type of monetization for your content. Affiliate marketing refers to when you promote other people's products, earning you a commission. Your audience can click on an affiliate link to purchase the product.

  • AMA

    AMA stands for "Ask me Anything" and is a video or audio answering the audience's questions. It's a common format used by vloggers, streamers, and in podcasts.

  • Aperture

    Aperture is the size of the opening in the lens, which controls how much light reaches the sensor. Aperture is measured through an f-number. A lower number means more light gets through, while a higher number means less light reaches the sensor. Aperture affects other things along with exposure. Aperture mainly controls the depth of field or the range of distance in an image that appears focused or sharp.

  • Aspect Ratio

    Aspect ratio is a number that encompasses the width and height of a video or image. Aspect ratio is very important in video production, and how a video or image is presented. Aspect ratios are expressed as a formula of width to height. 

    Most common aspect ratios and their uses:

    16:9 Very commonly used in youtube videos. The 16:9 aspect ratio is the standard for TV and computer screens.

    9:16 This is the aspect ratio used for videos on vertical smartphones, like Instagram stories.

    2.4:1 Mostly used in Hollywood movies and blockbusters. This aspect ratio creates the cinematic feel of a feature.

  • Audacity

    Audacity is an open-source audio editor and recorder software. It is entirely free and works on Windows, macOS, Linux, and other operating systems.

  • B-roll

    In video production, B-roll footage supports or supplements A-Roll footage. B-roll is used to add more depth and complexity to A-Roll footage.

  • Bandwith

    Measured in megabits per second (Mbps), Bandwith is the amount of data that can be transferred from "the cloud" to your connected devices in one second. Bandwidth is critical when streaming live content. Slower internet speeds mean lower quality and buffering for your viewers.

  • Bit Depth

    In digital audio, bit depth refers to the quality of the sound. In general, a higher bit depth means better quality. The most common bit depths are 16, 24, and 32.

    In a digital video/image, bit depth is also called color depth. Like bit depth in digital audio, higher bit depth in a digital video means more information and, therefore, better overall quality.

  • Bit-rate

    Bit-rate is the rate at which bits are transferred from one location to another measured in units of time. When you live stream, a higher bit-rate takes up more of your available internet bandwidth. A higher bit-rate often improves overall video quality.

  • Bonding

    In streaming, bonding is when you combine multiple internet sources (Wifi/Ethernet/4G) to improve your internet connection for your stream.

  • Boom

    In video production, a boom is a supporting arm holding a microphone. They are used to capture the sound of a subject while staying out of view from the camera.

  • Bounce Light

    A light that bounces of a reflective surface on to the subject. Bounce lights are used to create a softer light on a subject.

  • Branded Content

    Creative content linked to a brand. Branded content is used as a marketing technique that allows companies to connect with their audiences.

  • Buffering

    Buffering refers to a certain amount of pre-loading data that must be downloaded for a piece of media to stream.

  • C-stand

    A C-stand is a stand used in video production/photography to hold a piece of equipment like reflectors, studio lights, or softboxes. Usually, a C-stand comes with an extended arm.

  • Capture Card

    Capture Cards are devices used to record video from a camera or a monitor/screen live. They are used by streamers who stream gameplays or other content. With a capture card, you can turn any camera with an HDMI output to a webcam.

  • CC

    CC stands for closed captions and is subtitles/translations on video and youtube content.

  • Chromakey

    A technique for replacing a studio background in a video or image.

  • Clamp

    A clamp is used in video production/photography to mount or hang something. There are different types of clamps, the most common ones being A-clamps, Mafers, and C-clamps.

  • Clipping

    Audio clipping is a form of waveform distortion. It appears as a distortion or breaks up in the sound. The simplest way to avoid clipping is to reduce the signal level of the audio.

  • Collab

    A collaboration between two or more content creators. For example, two content creators collab on a youtube video.

  • Color-correction

    The process of correcting color in raw footage through adjusting saturation and balancing out colors. The aim is for the footage to appear natural with white appearing "white" to the human eye.

  • Color-grading

    Unlike color-correction, color grading aims to add an aesthetic to video by adjusting the colors of the footage. Color-grading is used to convey the tone or mood of an image.

  • Color Temperature

    Light can appear cooler or warmer on camera depending on the temperature of the light.

  • Community Guidelines

    A list of guidelines on youtube and other social media on what you can and can't do within their platform.

  • Compression

    In digital audio/video, compression is used to reduce the size of files. Compressed files take up less disk space but also allows for quicker streams to other devices. Compressed video/audio loses some of the quality of the original file, but it is rarely noticeable to the viewer. Standard compression formats include MP3 for audio and JPEG for images.

  • Condenser Microphone

    Condenser microphones are known for their superior audio quality. The sound produced by a condenser mic can be described as crisp and clear. They require power to run, either through a battery or a cable. Good Condenser Microphones are generally more expensive but a great investment for things like podcasts, interviews, or streams.

  • Copyright

    When you create any piece of art like a video, image, song, or podcast, you are automatically protected by copyright. This means no one else is allowed to copy or distribute your work without your permission.

  • Cropping

    The action of cutting down the size of an image or video.

  • DAW

    DAW stands for Digital Audio Workstation. Simply put, a DAW is an audio editing software or application.

  • Depth of field

    The depth of field is the range of distance between the closest and farthest objects that are reasonably sharp.

  • Description (Youtube)

    This is simply the description box below your video. Information in the description box is vital as it helps youtube understand the content of the video. A well-optimized video description could mean that your video ranks higher on the search engine.

  • Diffusion

    When light is diffused, it has been spread from a single light source evenly to reduce hard shadows. A softbox or reflector is commonly used to achieve diffused light.

  • Digital Zoom

    Unlike zoom created by an optical lens, digital zoom expands or trim down the size of the image digitally to create the zoom effect. Keep in mind that when you use digital zoom, you compromise image quality.

  • Dolly

    A camera dolly is used to create smooth horizontal camera movements in video production. A camera dolly can come in many forms, from a small, lightweight device with plastic tracks to heavy carts with rails.

  • Download Speed

    The rate at which data is transferred from the Internet to the user's computer.

  • DSLR

    DSLR stands for Digital Single Lens Reflex. A DSLR is a type of camera that uses a single-lens reflex (SLR) mechanism while combining it with a digital imaging sensor. They are widely used by professional YouTubers, filmmakers, and content creators alike.

  • Dynamic Microphone

    Dynamic Mics do not require a power source to run and are relatively inexpensive. This makes them attractive if you are on the go.

  • Dynamic Range

    In digital audio, dynamic range refers to the range of the lowest and highest volume levels of an audio track.

  • Embedded Audio

    An audio signal sent simultaneously with the video signal to avoid syncing issues.

  • Embedded Video

    Embedding allows you to take your video or someone else's video, and post it on a web page outside of YouTube or another video hosting provider. This is done by copying HTML code and pasting it to your web page source code.

  • Encoding

    The process of digitizing a video source to a format that can be streamed over the Internet. For this, a device is used called an encoder.

  • End-slate

    A section at the end of your video showcasing your logo, graphics, and like/subscribe buttons.

  • Equalization

    Equalization or EQ for short refers to the reduction or boosting of a specific frequency in an audio signal. Equalization is used to minimize or clean up unwanted sounds in a piece of audio.

  • Export

    In the context of media files in a computer, exporting is the definition of saving a file in a particular format that can be viewed or used by particular software.

  • Filter

    A filter in audio mixing refers to filtering out a specific range of frequencies. Usually done to "clean up" the audio.

  • Frame Rate

    Frame Rate is the number of frames that appear every second to create the illusion of a moving image. Framerate is expressed in FPS or "frames per second." The most common frame rate used in cinema, youtube and other videos are in 24fps. For slow-motion video, a higher frame rate is needed.

  • Gimbal

    In video production, a gimbal refers to a piece of equipment that eliminates any vibration or shake from the person holding the camera. This creates a smooth video that does not appear to be handheld. Gimbals range in price from relatively cheap to very expensive.

  • GoPro

    GoPro is a famous brand for action cameras. Their cameras are designed to capture high-quality footage in extreme conditions. Very popular among travel and adventure vloggers.

  • Green Screen

    A green background used for chromakey (replacing a studio background in a video). It can also be called a "bluescreen" depending on the color.

  • Handheld Video

    Video footage filmed by hand is called handheld video. This technique is defined by shakiness and imperfections. In filmmaking and video production, it can be used to convey a certain mood.

  • HD

    HD stands for High Definition video. It refers to 1920 x 1080 resolution for a video. Most video content on the Internet is currently in HD.

  • HDMI

    HDMI stands for High Definition Multimedia Interface. It is an interface form in wich video and audio is transmitted between HDMI compliant devices. It is a standard for most consumer-level devices.

  • High-pass filter

    In audio mixing, a high-pass filter blocks low frequencies and passes high frequencies. The most commonly used filter to clean up audio. This filter removes sounds like wind noise or a microphone poping.

  • ISO

    ISO measures the camera's sensitivity to light. ISO is represented by a number. A lower number (ex. 100 - 400) means the camera is less sensitive to light while a higher number (ex. 800 -) is more sensitive to light, making the image appear brighter.

  • J Cut

    In video editing, a J-cut refers to when audio precedes the video.

  • Keyword

    Words or phrases describing your content that can rank in a search engine.

  • L Cut

    In video editing, an L-cut refers to when video precedes the audio.

  • Livestream

    A form of content where you stream live video/audio to your audience.

  • Lossless Compression

    A compression format for video/audio that does not lose the original quality of the file. When streaming in this format, a fast network is required.

  • Lossy Compression

    A compression format that reduces the size of a video/audio file but loses the quality of the original. Commonly used for streaming.

  • Low-pass filter

    In audio mixing, a low-pass filter blocks high frequencies and passes low frequencies.

  • Lower Thirds

    In a video, a lower third is a graphic overlay that is placed in the lower area of the screen without taking up the entire area.

  • Media Bins

    In most editing software, media bins are folders where an editor can import and organize video files for a project.

  • Media Hosting

    A media hosting account delivers your audio/video content to your subscribers. Spotify is an example of Media Hosting.

  • Merch

    Merchandizing is another way for you to monetize content. More prominent content creators with loyal followings often have their own merchandising and store. The audience can support them in buying their products.

  • Mid Roll

    An ad (usually in the form of a video) that appears in the middle of a youtube video.

  • Mixer

    A mixer allows you to combine and mix different elements live as you record. In podcasting, a mixer can be used to put in transition music or intros and outros live.

  • Mixing

    Mixing is the equivalent of video editing in audio production. It is the post-production of a podcast.

  • Monetization

    Simply put, monetization is how your content makes money. Depending on your content, audience, and platform you are using, you can monetize through sponsorships, ads, affiliate marketing, merch, and more.

  • Mono Audio

    Mono audio describes a system where all the audio signals are mixed together and routed through a single audio channel. The sound is perceived as coming from one single position.

  • Mp3

    Mp3 is a prevalent type of audio file. When podcasts are distributed and downloaded, they are usually in the Mp3 format. This file does not take up as much space and have a low-bandwidth when uploaded. This makes them ideal for distribution, but it comes with a loss of quality.

  • Noisefloor

    Any audio recording equipment produces some static low-frequency sounds in the background. This static gets picked up in the recording and is called noisefloor.

  • OBS

    Open Broadcaster Software (OBS) is an entirely free and open-source program for video recording and live streaming. OBS is by far the most popular streaming software and supports many 3-rd party plug-ins.

  • Pacing

    When editing a video, you always need to consider pacing. Proper pacing is when scenes and shots are varied and create the right emotional response for the scene. If the pacing is too fast, you'll lose your viewers, too slow, and you'll bore them.

  • Patreon

    Patreon is a platform where you, as the content creator, can get monthly recurring income from your audience. Your subscribers or "patrons" can get exclusive perks or content for small donations each month.

  • Ping

    A ping is a signal sent to a host with a response. This is done to test the reachability of an IP network or server. A ping also measures how long that response takes, typically milliseconds.

  • Pixel

    Any digital image is made up of pixels. A pixel is the smallest controllable element of an image on a screen.

  • Playlist (Youtube)

    A playlist on YouTube is a collection of videos users can create from their uploads and other channel's videos.

  • Plug-ins

    A plug-in is an addon to software that adds a specific feature. Many plug-ins are not created by the software developers themselves but instead, third-party creators. There are many paid and free plug-ins for professional video editing software.

  • Podcast

    A Podcast usually comes in the form of just audio or video
    that can be downloaded from a website or broadcasted live.

  • Polar Patterns

    The polar pattern of a microphone is the sensitivity to sound waves coming in from different directions. The most common types of polar patterns are Omnidirectional, Cardioid, and Supercardioid. It is crucial to consider the polar pattern of a microphone for different situations.

  • Post-production

    In video production, post-production happens when all the footage and audio is collected and needs to be edited together. In post-production, the footage is also color graded while music, effects, and titles are added.

  • POV

    POV is short for Point of View. It refers to a video or image appearing through the subject's point of view.

  • Pre-Production

    The planning and preparation stage of shooting a vlog or other piece of content. Writing a script, finding locations, and planning a shoot is all part of the pre-production stage. Once production begins, the pre-production ends.

  • Preamp

    Officially called a preamplifier, this device gives you more control over the audio that goes into your recording interface.

  • Progressive Video

    Most streaming videos are progressive videos. Progressive video is a form of video compression that provides a clear image without clutter.

  • Ring Light

    A ring light, also called beauty or selfie light, is one circular light ring often used for indoor vlogging or photography. Because the light is evenly distributed around the ring, it can make your face appear more flattering. For this reason, ring lights are often used for beauty and makeup vlogs.

  • Room Tone

    When recording audio, room tone means the subtle, low-volume sounds present in every location or room, even when no dialogue is spoken and everything appears to be silent.

  • Royalty-free

    Royalty-free is a type of license for a piece of media that can be used for almost any purpose without crediting an author. The royalty-free license is often used for stock music, photos, and video.

  • SD Card

    SD stands for Secure Digital Memory Card. It is a very popular storage flash memory card to use with camera devices. An SD's storage capacity ranges from a few GB up to 500GB in some cards.

  • Sensor

    A camera sensor collects light information that passes through the lens to create a digital image. The size of the camera sensor is the most critical factor in determining image quality and resolution.

  • Shutter Speed

    Shutter speed is the amount of time the camera's shutter remains open for each frame. This feature lets you adjust motion blur; how blurry an object in motion appears. Shutter speed also affects the exposure of an image.

  • Sponsorship

    Sponsorships are a way for you to monetize your content. A sponsorship simply means that you are given something (usually in the form of money) from a company or person to endorse and promote their product or service.

  • Stereo Audio

    Stereophonic sound or, more commonly, stereo has two independent audio signal channels. When played back, stereo audio creates an illusion of a multi-directional sound that usually is more realistic.

  • Streaming Video

    A video that can be watched directly over the Internet without being downloaded. It can be live or pre-recorded.

  • Switcher

    Traditionally a piece of hardware, a switcher, is a software that can switch between different video sources, control graphics overlay, and allow for more customization live.

  • Three-point lighting setup

    This is the standard lighting setup used in films, interviews, vlogs, and other media. This setup uses three lights called the key light, fill light and backlight.

  • Thumbnail

    A thumbnail is a small image that represents your video on Youtube. A good thumbnail and title for a youtube video are critical when making your video stand out among others and get more clicks.

  • Transcoding

    Video transcoding, also called video encoding, is the conversion from one digital encoding format to another, such as for movie data files. Transcoding video is done when the format is not supported. Or we wish to use another format to reduce the size of the file. In streaming, reducing the size of a video file enables us to reach viewers with lower bandwidths.

  • Trending (Youtube)

    Trending is a section on youtube were the most viewed videos across the entire platform based on country and location.

  • Upload Speed

    The rate at which data is transferred from the user's computer to the Internet.

  • USB Microphone

    Simply put, it is a microphone that connects easily to your computer via a USB cable. Very commonly used by streamers and podcasters.

  • Viewfinder

    A preview window on a camera that is used to frame and focus when shooting a video. Many modern cameras today have two viewfinders. An optical viewfinder and a digital viewfinder. 

  • Watch Later (Youtube)

    An option available to any youtube user to mark a video so that it can be watched at a later time.

  • WAV

    WAV stands for Waveform Audio File Format and is a high-quality audio file. It captures audio precisely as it was recorded. Since WAV files allow for so much quality, they are used in audio mixing. Then they are usually compressed into a format like mp3 when the content is uploaded.

  • Waveform

    A waveform is a representation (usually in the form of a graph) showing the audio signal.

  • WebVTT

    WebVTT, the Web Video Text Tracks format, provide captions or subtitles to video content. Unlike other options, WebVTT contains a timestamp so you can sync it seamlessly with the video track.

  • White balance

    In cameras, White Balance is the process of adjusting the color balance so that white objects appear "white." Without color balance, the image might get a colored hue to it.